You see, unlike Zwift (and all other trainer platforms), which runs on hardware you own (your computer, tablet, phone, etc…), Rolla can run on either your own hardware, or can be served via the cloud in up to 4K resolutions with stunning graphics. Or, rather, the game has graphics – really good ones, at least for the indoor trainer industry.īut here’s the most critical part: The game is, and can be streamed from virtually any display hardware you have in your house. Second, and most critically, it’s got graphics game. So, what or who the heck is Rolla? Well, first, they’ve got nothing to do with Rolo, sadly. In fact, Rolla took MyWhoosh’s actual spot on the show floor this year, with MyWhoosh not present here in 2023. One year that was Zwift, last year it was MyWhoosh, and this year it’s Rolla. As is tradition, each year at Eurobike, someone buys the big booth space and shows how much investment money they’ve got to burn. I’ve been around the block enough times to remember writing about not just numerous viable Zwift competitors, but rather a decade ago when Zwift themselves was announced as a company to replace now relics of the industry.
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